about us

The Basketball Development Program is a company created from the need most players are slowly being robbed of. Basketball is a sport where solid coaching and training are becoming harder to receive. Most are selecting the best players and ignoring the others who may need more opportunities to develop and improve. The Basketball Development Program aims to do just that. Providing the space to grow your game to the level you desire. The information you will receive is from a solid from Melvin McCullen Coachups #1 trainer on the Eastcost. We have an understanding of what it takes to get better. The Basketball Development Program has been producing some quality players throughout the years. Male and female alike. This whole program has the ability to develop players who are willing to be developed into a better player. The Basketball Development Program is result oriented. ” Get Better or Get Better ” is more than a saying of Coach McCullens. It’s the very mindset in which this company was built on. If your basketball dreams are big, your training should be bigger. Let’s talk about unlocking potential. The Basketball Development Program isn’t just about drills and jump shots—it’s about building stars on and off the court. We focus on more than just skills; we develop leaders, instill confidence, and inspire discipline that lasts a lifetime. From mastering ball-handling to sharpening shooting precision, every session is tailored to push you toward your personal best. And it doesn’t stop there—our coaching goes beyond the game to teach teamwork, resilience, and the mindset of a champion. Whether you’re just starting or chasing that next level, we’re here to guide, challenge, and celebrate your growth every step of the way. Ready to transform your potential into performance? The future of basketball stars starts here. Join us—because greatness is in the grind.